Course Description

Marketing is all about creating and exchanging value. Success, from a marketing perspective, depends on an organization’s ability to create market value by designing and managing successful exchanges.

Mastering Marketing Strategy?is a two-day program plus a one-on-one session that will sharpen your marketing skills.?This program introduces fundamental marketing concepts, frameworks, and tools that facilitate the development of successful marketing strategies and plans. Participants will not only be introduced to the concepts but will also practice using the frameworks and tools so that they can more easily apply the marketing concepts in their own organizations.?We will explore the most important concepts of marketing strategy and the marketing mix, including target market analysis, strategic segmentation, value proposition design, and branding. 

A follow-up one-on-one session will be available to each participant approximately two weeks after the two-day program. These sessions will take place virtually on Zoom. The one-on-one sessions will allow participants to receive targeted feedback on the marketing plans that they began developing during the program. Participants will be asked to submit their marketing plan to the facilitator in advance of the follow-up. 

Learner Outcomes

At the end of this program, participants will have the knowledge and tools required to:

• Evaluate and formulate marketing strategies
• Plan a segmentation and targeting strategy
• Design a needs-based value proposition
• Understand key elements of a brand strategy
• Develop/Evaluate a marketing plan
• Walk away with a template of ideas in what marketing strategy all encompasses